Late last year, Pantone pronounced that the color of the year for 2012 is a bright reddish orange called Tangerine Tango. According to the official announcement, the deep red-orange color is intended to give us a big boost of energy; a refresh and a recharge, Leatrice Eiseman, executive director of the Pantone Institute tells us more about the choice for 2012:
Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.